Our World

Her career began at Freud Communications, where she trained in fast-paced, culturally-led PR across fashion, celebrity and consumer brands, gaining the foundations of storytelling, positioning and media strategy. She was later headhunted to Mission to help establish and grow its luxury division, working across prestige hospitality, spirits and luxury houses. This period sharpened her understanding of brand architecture: how multiple brands under one corporate umbrella can occupy distinct cultural territory, speak to different audiences and avoid cannibalisation, particularly as luxury recalibrated following the 2008 financial crash.

Gabby then joined Quintessentially, widely regarded as the world’s most prestigious concierge and lifestyle group. Working across its global ecosystem and sister businesses, she gained a defining insight: HNW and UHNW customers are not static; they are global nomads, guided by trusted networks, cultural relevance and access rather than overt marketing. During her tenure, Gabby led special events and projects, overseeing guestlist curation, VIP brokerage and cultural programming at scale.

At Quintessentially, she delivered some of the most influential luxury activations of the decade. These included leading experiential and VIP strategy for Aston Martin, where she helped design a layered launch model that combined legacy media, high-impact events and intimate, high-conversion introductions, resulting in direct sales alongside cultural prestige. She also oversaw guestlist curation and VIP access for Omega’s Omega House during the London 2012 Olympics, one of the most talked-about cultural hubs of the Games, as well as high-value introductions and private client engagement for De Beers. Her work also extended to major automotive launches, including BMW, where experiential strategy and audience mapping played a central role.

In 2013, Gabby co-founded Wickwood, launching the agency with no external investment; just two founders, a laptop and a conviction that PR was evolving. Wickwood quickly became one of the most respected luxury brand influence agencies of its time, built on a consumer-first, high-net-worth-adjacent model that fused press, partnerships, experiences and direct commercial pathways.

At Wickwood, Gabby was appointed to launch Casamigos in the UK and Europe, running the brand for seven years and helping to define a new wave of modern luxury: culturally cool, socially fluent and accessible without dilution. The agency also worked across Louis XIII, launched multiple Ivy restaurants, delivered global cultural projects including the Pirelli Calendar, and partnered with leading hospitality, lifestyle and automotive brands. Crucially, Wickwood pioneered high-impact introductions, private roundtables and backward-gateway strategies that connected brands directly with HNW decision-makers, delivering tangible sales alongside cultural cachet. Mentorship from Lara Schiffman reinforced the discipline of precision messaging and repetition within the right circles, principles that remain central to Gabby’s work today.

Following the pandemic and a natural inflection point both professionally and personally, Gabby closed the Wickwood chapter with intention and respect, preserving its legacy while creating space for what came next.

CuraConn was born from the totality of these experiences. It reflects a belief that modern luxury requires more than visibility; it requires cultural pathways, trusted networks and strategic clarity. Today, Gabby partners with brands and founders to build narratives that travel across markets, collaborations that matter and experiences that create long-term advocacy. Her work is informed by cultural and tribal mapping, trend forecasting and a deep understanding of how influence truly moves, ensuring brands remain relevant, desirable and future-facing.